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Simple Sales Techniques To Enhance Your Sales With Far Better Qualification And Forecasting Precision

By Paul M Balzano


Many sales representatives have trouble with accurately forecasting and ultimately closing their deals and many times never discover the reason why they failed. There are plenty of explanations why some deals will never close, and because some sales reps don't effectively qualify their opportunities, they consistently waste valuable time. By answering some simple yet important questions, and following these sales techniques, you will significantly boost your close rate and forecast accuracy while minimizing the time wasted on deals that would never close.

Throughout my career while selling enterprise software solutions, I've conducted hundreds of deal reviews and still continue to regularly. Whether you're a sales rep or possibly a sales manager, you will be confident in your forecast by analyzing the real key elements of your sales opportunities. Furthermore, you'll be able to simply assess whether or not a deal is likely to close within the period of time you expect, and will also be able to simply pinpoint the business risks you have and how to mitigate them.

Most often, what you don't know about your deals will cause you to waste time and resources, and by building a plan with the needed steps to closure, you'll have a defined process to follow which will help you get your contract signed in the fastest way possible.

Listed below are probably the most important bits of information and facts you'll want to obtain to determine what stage your deal is at, together with the sales techniques to follow, to better qualify and to seal your strategic deals:

Is your solution a high priority for your customer that's driven by, as well as linked with a corporate initiative supported by executive management? Understanding and demonstrating how your product is linked to that priority will substantially speed up your sales cycle.

Have you presented an offer clearly describing the customers priority, the way your solution addresses their main problem, the investment they require, the financial benefits and cost savings they will eventually receive, and the time and effort it will take to implement your solution? You will usually never get your deal finalized until your client has validated your proposal and confirmed your specific close date.

Have you determined the compelling event that will influence your customer to sign your contract by the date you are forecasting? There's usually a deadline or event that is driving your customer to move forward. Without knowing about that event, or the business impact brought on by missing their deadline, makes it tougher to know when and why they are going to close your deal.

Do you know exactly who the key stake holders are that need to approve your deal as well as the funding for the purchase in addition to their approval process and availability? I've seen many deals slip at the end of the quarter because the primary approvers had not been available or an approval deadline was missed. For example, some large expenditures require board approvals that may only take place at specific times during the year.

Is there an approved spending budget, and will the budget be lost if not depleted? If the budget is not approved, will there be an exception process that will be implemented? Financial constraints should really be determined at the onset of a new product sales cycle to avoid wasting time on initiatives which have no approved funding.

Do you understand what the competitors are offering along with what their particular strengths and weaknesses are and how they are considered by your customer? Never believe that you are the only one your customer is talking to, as numerous companies need to consider multiple suppliers before selecting the final one.

With respect to your customers procurement process, have you confirmed who is going to manage and negotiate the commercial terms, how much time it takes, the number of people are involved, and who is authorized to approve and sign your legal contracts? Every company has a different process, and many times those who you present and negotiate an initial proposal with might not have the very last word. Often times, you will be referred to a purchasing team to finish your deal after you have provided your "bottom line" prices. Make certain you ask these kinds of questions to be sure you understand the process in advance, and are not surprised by other individuals that step in and ask for more price reductions and additional terms, well after you thought you were finished negotiating.




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